The pulse of contemporary art has shifted. Not toward galleries and auction houses alone, but into the algorithmic corridors of Instagram, TikTok, and BeReal. Artists no longer wait passively for curators or collectors to discover them; they stage their own unveilings in real time, bypassing gatekeepers with a single post.

Understanding the Context

This isn’t merely visibility—it’s a radical reconfiguration of artistic authority.

Behind the Viral Curve: From Gatekeepers to GatewareDemocratization or Disruption? The Double-Edged EdgeRethinking Legitimacy in the Digital Age

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